The Right Selling Price

When you’re selling your home, the price you set is a critical factor in the return you’ll
receive. That’s why you need a professional evaluation from an experienced Realtor®.
This person can provide you with an honest assessment of your home, based on several
factors, including:

• Market conditions
• Condition of your home
• Repairs or improvements
• Selling timeframe

In real estate terms, market value is the price at which a particular house, in its current
condition, should sell within 30 to 90 days.

If the price of your home is too high, this could cause several things:

• Limits buyers. Potential buyers may not view your home because it appears to be
out of their buying range.
• Limits showings. Other salespeople may be more reluctant to view your home.
• Used as leverage. Other Realtors® may use this home to drive the sale of other
homes that are better-priced.
• Extended stay on the market. When a home is on the market too long, it may be
perceived as defective. Buyers may wonder, “what’s wrong,” or “why hasn’t this
• Lower price. An overpriced home, still on the market beyond the average selling
time, could lead to a lower selling price. To sell it, you will have to reduce the
price – sometimes several times. In the end, you’ll probably get less than if it had
been properly priced in the first place.
• Wasted time and energy. A bank appraisal is most often required to finance a

Realtors® have known it for years – well-kept homes that are properly priced in the
beginning always get you the fastest sale for the best price! And that’s why you need a
professional to assist you in the selling of your home.

Often, in a seller’s market, homes that are priced slightly below market value initially
will sell for more, simply because of the extra interest they incite. This can be a risk,
however, and when it comes to such a decision, an experienced, trusted Realtor® is your
best ally.

East Coast Realty | 35 Fulford Avenue, Suite 203 | Bel Air, MD 21014
410.420.8910 |

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